Why I’d like to have Julius Malema as a client. The Youth Leader we all love to hate is most probably the most talked about person in South Africa yet he’s still not Capitalising (sorry for the choice of word Julius) on all the publicity.

Definition of a brand Let’s start here as most people aren’t too sure what a brand is and the importance of branding. Brand – “a name term design or symbol that differentiates product from a competitor” that’s according to the dictionary but there’s so much more to a brand or branding. Branding “To mark or [...]