Internet Marketing and Web design
So how well is your internet marketing strategy & web design converting traffic into actual sales? How effective are your banner ads in generating leads and are they even making an impression?
If your on-line advertising campaign is not producing results then you should be looking at your target markets purchasing habits and buying triggers. We so obsessed with website analytics and keyword targeting that we sometimes forget what sells our products.
We highlight all our product features in the hope that it would appeal to consumers instead of focusing on the product benefits. A perfect example is car salespeople highlighting say an air-con & mag wheels instead of appealing to your senses by saying “you don’t want to be boiling in the HOT South African sun” or “everybody’s gonna be looking at the bling on your new car”.
Internet Marketing & Web design should be focusing on consumers emotional triggers not product features, after all that’s what makes us spend money. Advertising is not just there to make us aware of what’s available & where we can find it.
Marketing all the features of a diet pill is far less effective than a “before and after” picture or “lose your belly in 14 days & be more confident“.
Website design is all about conceptualization which in itself is abstract and what we sell is something tangible, the two should find some middle ground to ensure your internet marketing strategy is a success.
When planning your internet marketing strategy the emphasis should be on the needs satisfaction of your product, this must be interwoven in your web copy, banner ads and even in your social media strategy.
Re-Focus your Sales Copy
As internet marketing & web design is evolving we seem to lose touch of our target audiences emotions and instead emphasize the benefits of using all the new technology available today.
Yes everybody likes interactive web design and pretty banner ads but are consumers actually buying your product & service, are you even getting noticed for that matter?
Think about it,when last did you click on a banner ad or respond to an email ad and actually purchased something.
Organisations are not only competing amongst themselves for customers but with customers themselves, imagine you have extra cash to spend and you need to update your website design.Your girlfriend however wants a weekend away & you’ve seen some snazzy shoes that you really want, does my advertising say “rather spend your money with me” and does it even grab your attention long enough to make an impression?
Product Features are less likely to sway your spending habits,however if I were to convince you of the benefits of us updating your web design and how you could afford the weekend away AND buy those shoes with all the extra income your new site will generate you might consider it.
It sounds simply, but we rarely put ourselves in our customers shoes and ask the question “why should I use their product and to what BENEFIT”, not us telling them the advantageous of our product.
Internet Marketing & Web Design Companies have a difficult task as we rarely meet our clients customers and therefore assume what their buying triggers are, so bear this in mind with your next advertising campaign and try as best you can to look at it from a consumers point of view.